Viveks Expo Chennai Trade Centre 2016
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Sun, 16 Mar 2014 to Thu, 16 Mar 2017, 00:00
Start Time:00:00
Duration
1H
Description
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The story of Viveks |
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B.A Lakshmi Narayana Setty influenced by the ideals of Swami Vivekananda set up a small shop of 200Sq.ft., at Mylapore Chennai, in 1965 with an investment of only Rs.10,000 ( USD 230) to sell electrical fitting and folding chairs. Added slowly radios, fans, mixers, irons, heaters and other household equipments. He named his business Vivek & Co inspired by his Guru Swami Vivekananda. B.A Kodandaraman took over his reins of Viveks after the demise of his brother B.A Lakshmi Narayana Shetty and increased the turnover of Rs. 1.65 lakhs ( USD 3,840) in the first year to a stunning figure of 28 cores by 1980. |
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During the initial stages the consumer durable electronics were considered luxury product and to make them reach the mass middle class families, Viveks started an in-house easy monthly installments scheme. This also helped the company to increase its business and gain new customers. While the first 30 years saw the setting up only 3 showrooms, the subsequent 4 years saw spurt of growth – an addition of 50 more showrooms through the expansions and acquisitions. |
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