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India
Packaging: In the route of advanced technology
Food: A thriving industry with a large untapped potential
Pharmaceutical: Opportunities for growth in the post WTO regime
The entry of MNCs and the retailing shifts have also contributed to a higher use of barcoding and auto id technologies. The killer application for these technologies, however, is expected to be in the field of e-governance with not only the central and state governments adopting the technologies in ID projects and driving licenses etc., but also local administrations like municipal corporations and village panchayats expected to use the technologies to stream line administration.
The AIDC industry that includes Barcodes, smart cards, RFID, biometrics and EAS is probably the fastest growing segments of the economy anywhere in the world. Though the base is still small in our country, the over 40 percent growth that is taking place year on year is increasingly becoming significant. The incremental growth is large enough already to catch the eyes of the largest global players. The factors that drive the domestic requirements all indicate that the demand itself will ensure the present rate of growth in the years to come. If the Indian industry can leverage its IT strengths and grab the opportunities that are coming its way, it is not inconceivable that India can be a major hub to provide the software, integrated solutions and finished products in these fields to the entire world.
Barcodes
The barcode industry is around Rs. 2.5 billion and is growing at over 30- 35 percent every year. The hardware- Printers and scanners contribute equally to the 50% of this turnover while the consumables- tags, labels and ribbons contribute 35% and the services account for the rest. The industry has around 50 players with 5 large players having a turnover of over Rs. 100 million. There are other 10 companies that have turnovers of between 50 - 100 million. The major international suppliers- Symbol , PSC, Metrologic & Unitech for bar code scanners and Zebra, Intermec, Printronix, Sato, Toshiba & Datamax for barcode printers have their presence in India. Ean India, an affiliate of Ean International has played a large role in creating awareness about barcodes while developing and implementing standards across the industry. AIDC Technology Association has helped organize the industry by forming this association of all stakeholders of this technology.
Courier and logistic industries are the active user of barcodes. The auto industry uses barcoding for auto data capture of information about its materials and supplies during receipt, storage, Work in progress (WIP), dispatch and sales operations. In retail sales of auto parts spares and accessories, this is used to facilitate stock control, track and trace, consumption forecasting, etc. Pharma and healthcare are another large user of barcodes. They are used effectively to track distribution of the drugs in the market place and to recall them if necessary. They are also used provide quality service by tracking expiry dates of medical supplies, patient identification and billing, hospital stock management and order replenishment etc. The largest growth segment is however, organised retail. The use of barcodes is already well established in major retail sales institutions. The proliferation of malls and food bazaars is driving the growth in this segment. Logistics contributes around 10% of the barcode industry. Retail contributes around 40% and nearly 50% comes from all other industries like auto, pharma etc.
Smart Cards
Over the last few years, the awareness of smart cards and its applications have gradually increased among the potential users in India. Significant growth has taken place in wireless cellular applications, retail loyalty applications, healthcare applications and driving license and vehicle registration applications. Several pilot projects have also been implemented for multi-application campus cards, banking, ID, automatic fare collection, toll, healthcare, etc. With the smart card market expected to grow from the current base of 40 million cards to 400 million cards in the next few years, both Indian as well as foreign smart card companies are showing keen interest in this market.
Schlumberger, Gemplus, G&D, Obethur, VCT and Orga are the globally recognized card manufacturers who also dominate the Indian market. Shonkh, Rolta, Smartchip, CMS, Siemens (SISI), CA Satyam and E-Cube are the major system integrators. STMicroelectronics, Philips, Infineon, Reneseas and Atmel are the chip manufacturers who are already present in the the country.
Though the SIM card market has driven the growth in the last 5 years, the rate of growth in banking and retail sector is expected to be larger in the coming years. The usage in the transport and health care sectors is also expected to increase. However, the industry is looking at the government usage and the much-touted national ID project for a spiraling growth in the next few years.
Logistics: Attracting investments
Bulk Packaging
The Indian bulk packaging market started moving significantly only in the 1990s as the industries acquired bulk handling capabilities to compete in the globalised world. The markets really took off at the turn of the new millennium spurred by an export led and domestic growth in the agro produce & food; bulk drugs & generics; chemicals & pesticides and Petroleum & lubricants. The market grew at around 28% for the first 6-7 years and then settled down to a 15-20 % band largely bucking the world wide slowdown.
The Rigid Packaging industry that comprises of Drums and Containers made from Metal, Plastics, Fiber Board and Composite materials is growing at about 13% PA. Within the industry, there is a migration to plastics and the major metal drum manufacturers have joined the bandwagon themselves by setting up parallel facilities for manufacturing Plastic containers. The 6 million units Plastic Drum market (INR 5 bn.) is growing at over 16% while the 10 million drum steel market still manages a positive growth of 2% and is valued at around INR 2 bn. The fiber drum and composites valued at INR 4 bn. is also growing at around 10%.
The INR 140 bn. flexible bulk packaging industry that includes woven sacks, leno bags, wrapping fabric, and flexible intermediate bulk container (FIBC) is growing at over 20% with FIBC containers expected to grow three fold in the next 5 years riding an increased industrial production and a shift toward higher-value containers offering enhanced performance and supply chain efficiency. In fact, the global slowdown has been an opportunity for the Indian FIBC manufacturers as the production cuts by the companies in Europe and USA has resulted in the sourcing shifting to India adding an important factor to the growth story.
Converting: Opportunities Galore
The Indian economy is growing and so is the Packaging industry. As growth rides on increased industrial production and international trade, demands on package converters have become more intense and sophisticated.
Within India, increasing penetration of organised retail (including foreign players who are large consumers of flexible packaging solutions) and increasing preference for branded products has added fuel to the demand for flexible packaging solutions. Machines and advanced technologies for printing and converting packaging materials for the Flexible Packaging Industry has come up to meet the rising requirement.
The Indian Label Industry is growing at a rate of more than 15% with several press manufacturers and label converters gearing up to challenges. The industry has rapidly evolved and is global in its outlook and delivery.
There are close to 5,000 box plants scattered throughout the subcontinent in classic developing-country industry fashion, mostly fragmented and family-owned.
So how does the country meet this ever increasing demand?
The larger Indian converters have been adopting the latest technologies and several high-end machines have been installed in the country in the past few years. These machines are largely imported from the western countries, with Germany and Italy accounting for almost 45% of the total packaging machinery imports. However, as the need to upgrade is felt by the smaller converters and corrugators and many commercial printers diversify into package printing, there is an increasing focus on machines made in Taiwan, Korea and also China. Meantime, the Indian machinery manufacturers have also geared up and are today making machines that are lapped up by the growing industry in India. Some of these machinery manufacturers are also making inroads in the export markets and are moving beyond the traditional Asian neighbours and the countries in the Gulf to South Africa, East Europe and even South America.
However, the present per capita consumption of packaging in the country is dramatically lower than the global averages. All the pointers indicate that the packaging industry is set to move to a higher level of growth between 20-25% from the present level of around 12-15 percent.
The packaging converting sector is growing at 15-18% and there is a marked shift from the unorganised segment becoming more organised. The industrial growth in India has seen top players in the A and B tier segments reap high benefits. More importantly, this growth has acted as a catalyst for the aspirations of the C and D tier packagers who are making a concerted effort to move from unorganised to organised operations; from manual to automation.
This has led to greater demand for converting machines. The potential of growth is much larger and unrealized.
Flexography: Growing Demands
World over, Flexography has become the pre-dominant medium for package printing. The use of flexo has also been growing in India. Several sophisticated CI flexo presses have been installed in the past six months. The booming label industry is riding a narrow web flexo invasion as folding carton manufacturers also take a look at this technology.
As India slowly adapts to the global trend where flexo occupies the predominant position for package printing, hosts of opportunities are opening up for Indian converters and the suppliers.
The Indian corrugators have been increasingly adopting flexo printing with water-based inks. The coming years should see a larger share of printing going to flexo in the converting and corrugating industries.
Corrugation: Future Trends
The packaging industry in India has been registering a constant growth rate of 15%. The Corrugated packaging industry is however finding itself at the crossroads. Increasing prices of kraft paper, non availability of international standard papers at affordable prices, resistance of corrugated box user industry to offer sustainable prices, increasing competition, non viability of automatic plants are proving to be hurdles in the growth path.
Despite these adverse circumstances, the industry is all set to take on the challenges and look at the future opportunities. As global companies set up their manufacturing bases in India to meet the growing demand for consumer and white goods – the need for high quality boxes is appearing evident. Progressive Corrugators are setting up automatic board/box making plants to increase production and enhance performance of boxes. In house printing on corrugated is becoming imperative.
All this portends well for the industry. Insurgence of corrugated packaging machines from neighboring China and Taiwan will prove to be a threat as well as a great opportunity considering the inherent capabilities and experience of Indian Corrugated Machinery Manufacturers. Strategic alliances with overseas machinery manufacturers are already happening and will soon become a norm.