Numismatic Expo 2017

INDIAN COINS & CURRENCY GROUP (ICCG) was founded in 2012 in Kandivali, Mumbai by an enthusiastic numismatist Mr. Siddharth N Shah. With over a decade of experience as a Numismatist, he has created quite an impact among the collectors throughout the
country. A firm believer in

“Do not focus on how to spend less money. Focus on how to make more Money”
ICCG has a team of Dynamic first generation entrepreneurs who have a vision in providing
innovative services. Our presence in Mumbai, India works as an exclusive group for
collectors & are global independent providers specializing in:
 Membership
 Newspaper
 Info on new commemorative & definitive coins to be issued by Indian Government
mints
 Exhibitions & Auctions PAN India through SMS, Email & WhatsApp
 Info on booking UNC & Proof coin sets
 Workshop on Basic study of coin (for new collectors)
Our primary objective is to spread education about various coins & currencies of India and help each numismatist, coin collectors, dealers and others to initiate and complete their collection with genuine product. ICCG till date has 4000+ members across the globe and is committed to creating value for its members by delivering the benefits in the form of services and products. A good part of
our members have been with us since a long period.

We have been commended for our courteous, friendly service & excellent prices.
No matter what your needs be ICCG has the EASY and most EFFECTIVE solution that you are looking for.

If you are planning to start a collection, or if you are just looking for that ideal gift

Our Mission

We strive to create long-term relationship with our members & collectors by providing them with all possible support keeping the collectors needs in perspective at all times.

Our Vision

Bring awareness among common people and upcoming generation regarding coins, currency & paper money. Provide proper guidelines, valuation & information to the collectors.

Our Team

We have a team of young, dynamic, highly educated and trained individuals as part of our work force. Their enthusiasm & talent makes us deliver best solutions to our collectors & members and set high standards for ourselves and achieve them by putting extra efforts.

Overview

Our 1st Numismatic Expo to be held in World Trade Centre, Cuffe Parade from 20th – 22nd January 2017 has reached a position where we already have started the publicity through various mediums like digital marketing, calendar publicity, media publicity, pole advertising etc.

We wish to make it a grand event such that there is a footfall of nearly 10 thousand people and make them feel fascinating about it. This will help the Event be a grand success.
Now to make this vision possible we wish to have several partners in different verticals which should always turn into a win-win situation for both the entities. We would be glad to see various helping hand making our event a Grand success.

Positioning

We are offering a new level of numismatic expo altogether through this event which will be happening for the 1st time in Numismatic History. This event is going to exhibit the rare collections of some very renowned collectors and also some great level of auctions.
It will be a huge benefit for the new & young collectors as well as for the existing collectors across the numismatic fraternity. It’s a full day indoor event targeting everyone interested in the hobby of collection of stamps, coins, paper money, numismatic books & stationery for organizing the collection.

Price

The entry to the event is free for all three (3) days which is definitely worth attending once considering you want to buy and invest to initiate or add to the collection respectively.

Product

 We have tie-ups with hotels and transport providers for accommodation and travel convenience respectively for the dealers & visitors attending the expo at reasonable rates.
 We have dealers coming from across the globe who will be selling international currencies, coins, stamps etc. as well for collection purpose for the collectors apart from Indian coins, currencies, stamps etc.
 The venue for the expo is appropriate and well equipped for any person visiting the event including refreshments & snacks (charged extra). We have also arranged for Security to keep the products of dealers secured in lockers.

Marketing Tools

 Print: posters, leaflets, postcards, programmes, etc.
 Direct mail and print distribution
 Media advertising like print & radio
 Website/internet/e-bulletins
 Outdoor advertising like pole advertising, hoardings etc.
 Promotions and activity

Promotion

 ICCG Numismatic Expo aims the young and new collectors to inculcate the hobby of collection since it will help them understand and save the culture and heritage of our nation and pass it on to their next generation.
 The event has dealers & collectors participating from across the globe including stamps, coins, currency, numismatic books & stationery etc.
 It will be conducted on 20th, 21st & 22nd January 2017 at Expo Center, World Trade Center, Cuff Parade, Mumbai. The best way to reach is by a cab from Churchgate station.

Convenience

 We are going to offer other appropriate modes of payment like credit/debit card apart from the cash transaction.
 Since the event is scheduled on weekend it is appropriately timed considering the working class people as well.
 It is easy for anyone to reach since the event is scheduled in a well-known place namely World Trade Center, Cuff Parade, Mumbai which can be reached easily from Churchgate station.

Key strategies

 Effectively promote the event through increased marketing activity in local and national press and online.
 Enhance existing website
 Establish specific promotional plan detailing target markets, times, methods etc.
 Establish different types of partnerships.