Every year, thousands of new licensees (retailers/ manufacturers) are on the lookout for the next character or image that will add instant appeal to their products. Its your opportunity to tap into this lucrative market and use brand licensing as an efficient business model.
If you already have a strong brand with an established customer base then licensing could propel your product to an even wider base of customers and create additional revenue streams for your business. Essentially, Brand Licensing is a concept that leverages the brand's properties across new product lines under brand's direction and vitality. It is about renting a brand across logical product categories with set guidelines and controls, resulting in brand extension.
In India, until a few years ago, no one could have ever thought of brands as assets - they were just a differentiating factor. With changing times, the role of brands has also changed. In recent retail turmoil, we have seen many big brands die with time because they were not able to keep up with the changing preferences of the consumers. On the other hand, brand licensing deputes an industry expert (as a licensee) with manufacturing ability and retail presence to manage the category, and at the same time the brand (as licensor) earns royalties.
Talk to us about how this platform, and understand how licensing can help your business grow by participating in the show with enhanced visibility and identifying right opportunity for your business strategically.
Licensing In India
Licensing is relatively a new concept in India. Many retailers and manufacturers have woken up to the concept. Licensing of brands, sports, characters, entertainment series, celebrities, art, music and artists, are now becoming known in the domestic market. This has created immense opportunities for the global licensing fraternity to explore India. The concept of licensing is fast gaining acceptability with a number of international brands planning to cater to India via licensing.
Licensing prospects now exist in all spheres in India - Manufacturers from various industry sectors including apparel, consumer goods, toys, gifts, accessories, sports are keen on taking licenses.
The emergence of modern and more organized retail in India has set the pace for new collaborations between International Licensing companies and Indian business houses.
Character and entertainment licensing has witnessed terrific activity.
Children's entertainment market is steadily gaining pace.
Licensing in sports has also developed into a multibillion dollar systematic business in India with formation of various leagues.
The attraction of licensing trademarks for business intentions appears to be at an all-time high.
Many eminent personalities and fashion designers in India have started licensing their products to Business Houses who independently produce and sell on a large scale and give royalties to designers.It is a true showcase of numerous licensing opportunities in diverse capacity, ready to be extended in multiple industries. Offering a great mix from all brand segments, the opportunities displayed can be encapsulated as a special collection under the existing range, or can even be strategically launched as an individual brand in the Indian marketplace.
With well-organized navigation layout segmented by opportunity categories like character, entertainment, celebrity, corporate, sports, art, on the floor plan, the show offers a wholesome experience in licensing for great retailing solutions and ideas. The show also is full of value-adds that enhances the whole experience of the show, comprising of integral theatres, brand spots, character parades, fashion parade, business lounge, and much more.
Meet retailers, manufacturers and suppliers from all industries under one roof.
Network with the decision makers for effective conversions
Get qualified leads for licensing in various categories
Opportunity to meet premium investors for concept licensing models
Benefit from our extensive marketing campaign highlighting your presence as an exhibitor
Extend your brand into new categories
Who Should Exhibit?
Fashion & Lifestyle
Heritage & Non Profit Organizations
Professional Service Providers
Licensees Looking To Reach Retailers
Artists/Designers & Artist Representation
TV & Film Production Companies
CD & Computer Game Publishers
By far, the only business-to-business licensing show in the country, with serious licensees walking in to shop for brands to diversify their product/ brand portfolio. And of course, the only platform for licensors, to establish their licensing opportunity as a business proposition for the Indian business world. A great opportunity to meet retailers face to face, to explore licensing opportunities in their existing / new range for upcoming seasons.
A booth of 9 Sq. Mt Standard Booth Includes: Basic Octonorm Structure of Booth | Standard Fascia Name | 1 Table | 2 Chairs | 2 Spot Lights | 1 Dustbin | 1 Plug Points | Power of 1,500 Watts as standard
PARTICIPATION IN SHOW CATALOGUE
A very important feature of any event that reaches to all associated with the show – sponsors, exhibitors and most importantly visitors! A consolidated bible of opportunities of all formats that can be referred back even once the show is over, with a longer shelf life!
Please contact us to understand more on the opportunities available.
LABELS CONFERENCE 2019
It allows delegates to discover licensing in easy-to-understand manner and provides deeper insight of the business concept. The forum invites professionals from across the industries, to understand and comprehend ‘Brand Licensing’ in multiple genres for product, promotional, and brand. The conclave promises to be an interesting content extravaganza, with world’s leading subject experts echoing best practices for better, smarter & efficient licensing deliverables in Indian scenario towards uplifting the benchmarks of Indian licensing realm.
Who should Register?
Brand Owners: Licensors / Potential LicensorsStrategic Planners & Marketing ProfessionalsRetailers from all industriesProduct Sourcing Professionals/ Buyers/ Product Development TeamsManufacturers from all industriesWholesalers/ DistributorsAgents / Consultants: Licensing Agents, Advertising or Marketing Agencies, Promotional StrategistsManagement Students
What's in for you?
FOR FRESH & SEASONED LICENSORS:
Insights on global & domestic licensing practicesComplete analysis of ‘Brand Licensing’ modelUnderstanding of Indian licensing marketNetwork with retailers and manufacturersKnow how on IP protection and other licensing legal aspects in India and globallyInteractive sessions and debates to ask your questionsInsightful case-studies
FOR RETAILERS & MANUFACTURERS
360 degree analysis of the concept 'Brand Licensing'Insights on global & domestic Licensing practicesVarious applications of Licensing in business strategiesInvaluable tips & advice from highly credible leading global expertsInteractive sessions and debates to ask your questionsNetwork with who's who of licensing industry
Whether you’re new to licensing or an industry veteran, the Conference will create targeted information and knowledge to take your business to the next level with new strategies, innovative ideas and practical solutions covering everything from retailing strategies to the legal side of licensing to extending your brand globally.
To Register please call:
Who should Register?
Retailers, Manufacturers & Distributors from across industries looking to build a successful business and empower products with renowned brand name.
Potential Investorstoleverage from 1000 + Business Ideas, compare and contrast to make an informed Business choice that best matches their interest.
Brand owners: Licensors/ potential licensors looking to make their brand licensing ready &increase revenue streams through this lucrative business model.
Small to Medium business owners wishing to expand or diversify their existing businesses & are looking for brands to empower their products.
Trade delegations and associations looking at larger business enlargement for members.
Strategic planners & Marketing professionals / Product sourcing professionals/ buyers/ merchandisers/ Product development team.
Agents/ Consultants: Licensing Agents; Marketing Agencies; Promotional Strategist scouting for new business avenues.
Who will Exhibit?
International brands scouting for retailers & manufacturers to expand their brand in the Indian market.
Domestic brands looking to diversify their product portfolio through a potential licensee (Retailer/manufacturer)
Brands across genres like Sports, Fashion & Lifestyle, Character, Music, Art, Entertainment, Sports, Collegiate and many more
Brands and Companies looking for investors to expand business in hybrid model (FEC, Theme Park, Salon, Restaurant, Academy and more)
Agents & Consultants exhibiting to provide consultation services on how to acquire license of these brands or make your brand licensing ready
Business Solution providers