Conference on Brand Management 2016

<p>The research track includes presentation of research papers in the presence of various eminent keynote speakers. The authors would be given stipulated time frame for presenting their work followed by brief Q&amp;A round. The researcher can take advantage of the presence of fellow academicians in gaining further insights on the topic.</p>

<p>Case studies are narratives with embedded decision dilemma. Case Studies for research have purpose of inductive logic of framework development whereas case studies for teaching have purpose of analyzing a situation /scenario in which a problem exists. Academicians and Industry delegates are encouraged to submit case studies relevant to the conference themes. Industry Delegates/ Practitioners can also share their experiences in form of monographs and working papers.</p>

<p>Global Business Environment is passing through a phase which is both exciting and challenging. Advent of new technology, media and tools are rapidly reshaping the traditional ways of doing business. With empowered and aware customers organizations are struggling to find new ways of building trust and relationship and differentiate their brands from others and to inspire customers so that the relationship is strong and stable.</p><p>Leaders, Brand Builders, strategists and researchers must address the issue, the Conference on Brand Management being organized by IIT Delhi provides a platform to share the insights in the domain of Brand Management. The Conference aims to bring together academia, industry and researchers from all over the world to come together to interact, exchange views and to support professional development.</p><p>Papers/ Case Studies that develop new ideas or theories, attempt to advance our understanding of real world phenomenon, and/or address any of the key research themes are encouraged. Papers may take an individual or organizational perspective.</p>