People interest: 0
1H
India
IITF is the largest integrated trade fair with B2B and B2C components. It has emerged as the largest consumers goods fair in the Indian sub-continent. The format of IITF has Business, Social, Cultural and Educational Dimensions that are weaved together where visitors and exhibitors, media persons, marketing professionals, social activists, NGO’s are all come together to explore their objectives. A number of Government Organisations use this platform to spread awareness about their programmes and policies among the public. As such almost all States and Union Territories of the Federal Government of India participate in this event.