<p>Trade shows and exhibitions are one of the most effective tools for establishing and maintaining customer relations. In changing business environment, they are the only media where buyer, seller and product physically come together at one place.</p><p><strong>Highly targeted</strong><br />With their tightly focused profiles and carefully targeted audiences, trade exhibitions are highly cost-effective sales and marketing platforms.</p><p><strong>Flexible</strong><br />Exhibitions provide a highly flexible environment in which a wide range of sales and marketing objectives can be achieved, from generating sales leads and launching new products, to building brand image, maintaining customer relations and appointing new agents.</p><p><strong>Two-way communication</strong> <br />Unlike magazines and direct mail, exhibitions involve a two-way communication process. Visitors can question, challenge and debate. Exhibitors can give and seek information. Most importantly, business is conducted face to face &ndash; the most persuasive form of selling, and of building customer relationships.</p><p><strong>The buyer comes to you</strong><br />Exhibition visitors are pro-active rather than passive recipients of your sales and marketing messages. They make a conscious decision to attend, and set aside valuable time to do so.</p>

<p>There are many ways and sources to look for products and suppliers, but only trade fairs enable buyers to fully understand the intended benefits of a product or of a service provided. Check for yourself, ask your inventors and compare performances and products. Examine, question and compare products.</p><p><strong>Visitors go to trade shows to:</strong></p><p><strong>Evaluate products and suppliers</strong><br />You can source competitive information about a wide range of products and suppliers in a short space of time. According to Center for Exhibition Industry Research (CEIR), decision-makers are more inclined to elect trade fairs as being extremely useful sources in the quest for information when it comes to making a purchase than any other channel.</p><p><strong>See novelties</strong><br />Trade exhibitions are recognized as a great place for launching products, and an efficient way of keeping up to date in a short space of time.</p><p><strong>Stay Updated of industry and the market </strong><br />Exhibitions are excellent sources for new ideas and applications and, therefore, play an important role in strategic planning and business generation. Reed Manch works together with associations and communication vehicles to ensure that are our events are at the very forefront of development.</p><p><strong>Create Network &amp; Generate business contacts</strong><br />Trade fairs are the centre-point of the industry due to the fact that they attract a wide range of its representatives, from buyers and sellers to trade associations and the press.</p><p><strong>Other reasons to visit trade shows</strong></p><ul><li>Consolidate business relationships</li><li>Solve specific problems</li><li>Find new markets</li><li>Appoint representatives/seek investment</li><li>Discuss specific issues/conditions/prices</li><li>Obtain technical knowledge</li><li>Discuss your business&rsquo; requirements in a neutral environment</li></ul>

<p>By partnering with Reed Manch Exhibitions, you can feel confident that you are getting your message across in the most efficient and effective manner.&nbsp;&nbsp;Knowing your audience is the key, which is why Reed Manch provides you events of highest quality and standards to reach your target audience.</p><p>We welcome Trade Associations, Government Agencies, Publishers, Sales Agents and Exhibition Venues to get in touch with us for potential partnership for our events.</p><p>For a confidential discussion with Reed Manch Exhibitions.</p>